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PROFILE

Designer exploring the intersections of semiotics, systems, and experience

My work spans from AI-powered design tools and industrial interfaces to spatial wayfinding systems. I'm particularly interested in how taxonomies, symbols, and information architectures shape user understanding and behavior.

Previously, I've worked with teams developing design systems for 2,000+ component libraries, redesigned industrial HMI interfaces for manufacturing environments, and explored multi-sensory wayfinding in public spaces.

Now, I build the tools my practice demands. qlaude turns AI into a qualitative research partner. SenseKit implements research methods the way they're meant to be run. NotionViz makes workspace architecture visible. Each project exists because the available tools didn't match the method, so I built what was missing.

TALKS & EVENTS

Selected talks, workshops, and panel appearances on design systems, semiotic research methods, and the intersection of AI and qualitative analysis.

5 June 2026
URCA 2026
Methodological alliance: AI as a partner in qualitative analysis

How to design a system where AI and researcher work together without either sacrificing what they do best. A human-in-the-loop process articulated in three moments: initial semantic pact, supervised delegation, conversation with the data. At the intersection of information architecture, AI, and qualitative research methodology.

30-min talk · two voices
5 May 2026
ARCHITECTA · ONLINE WEBINAR
Workspace collapse. How to prevent it, with Notion

Information architecture applied to Notion: block model, databases as taxonomy, navigation as practical IA. How to structure complex projects through ontological definition, taxonomic organization, and findable navigation systems.

With Eleonora Corti

EXPERIENCE

Jul 2024 Ongoing
Senior UX Designer / Design System Specialist
Nordlys srl

UX Design and Design System management for enterprise clients. Focus on design tokens, system governance, and cross-team dissemination.

May 2022 Jul 2024
Senior Qualitative Analyst / UX Specialist
Pomilio Blumm srl

Qualitative analysis with semiotic methodologies for EU institutional communication. Led UX Design and Information Architecture for DG COMM, DG JUST, DG EAC, and various EU Delegations.

Feb 2019 May 2022
UX Designer / Semiotician
Etnograph srl

UX design, information architecture, and qualitative research for global brands and public institutions. Key projects: Design System for a PA serving 2M+ daily users; industrial HMI redesign; digital assistant based on Greimassian semiotics.

Jan 2018 Dec 2018
Junior Front-End Developer
AltaSartoria srl

Front-end development and content modeling in Drupal environments. First approach to Information Architecture.

CAPABILITIES

Research & Strategy

  • User Research
  • Semiotics Analysis
  • Information Architecture
  • Design Systems
  • Behavioral Design

Design & Tools

  • Figma
  • Prototyping
  • Design Tokens
  • Component Libraries
  • Accessibility

Technical

  • React
  • TypeScript
  • Design APIs
  • Data Visualization
  • System Thinking

EDUCATION

2022
MA in Semiotics — 110 cum laude
University of Bologna · Bologna, IT
2019
BA in Russian Literature — 110 cum laude
University of Udine · Udine, IT

TOOLS

Design

  • Figma
  • Adobe Creative Suite
  • Sketch
  • Principle
  • ProtoPie

Code

  • React
  • TypeScript
  • HTML/CSS
  • Git
  • Node.js

Research

  • Miro
  • Notion
  • Optimal Workshop
  • Dovetail
  • Analytics tools

INTERESTS

Semiotics & symbolic systems
Information architecture patterns
Design systems at scale
Multi-sensory wayfinding
Computational design
Philosophy of technology
Contemporary art & installations
Experimental typography

Let's work together

Available for select projects and collaborations